DeepSeek to get a ‘significant’ price hike soon

by Tracey Johnston
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Everything is becoming more expensive, including things that are supposed to be cheap.

The latest example is DeepSeek’s AI services, as reported by Bloomberg. The Chinese AI firm sent a notice to users on Thursday warning of a “significant” price increase, though it did not specify just how significant it would be. DeepSeek has been known for its extremely cheap services relative to the competition, especially with regards to its western counterparts, so this is probably not the most welcome news among DeepSeek users.

To be more specific, DeepSeek currently charges less than a dollar per million input and output tokens, which is how AI services are sold to customers. By comparison, Anthropic’s Fable 5 model charges $10 per million input and $50 per million output tokens. It was probably unsustainable for DeepSeek to continue charging so little compared to the competition, especially as the company plans to build a huge data center in Inner Mongolia.

But still, you can’t count on anything staying cheap anymore. Not even AI, the thing that’s making everything else expensive in the first place.



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